01 / PRODUCTS + FOUNDERS
Products and founders I’ve helped make industry-famous.
Technical depth becomes memorable when the product, the founder, and the story move together.
Bloomfilter / Erik Severinghaus
A decisive macro-level story on German automotive layoffs — the kind of technical-market perspective that earns attention beyond the company’s own category.
112 reactions · 9 comments · 8 reposts
Bloomfilter / Erik Severinghaus
A sharp contrarian take on embedded software and process intelligence in Western automotive — making a complex strategic problem instantly legible.
310 reactions · 49 comments · 10 reposts
Bloomfilter / Erik Severinghaus
An unfiltered point of view on the inertia inside legacy automotive — a concise human framing that makes a systemic problem difficult to ignore.
269 reactions · 42 comments · 20 reposts
Bloomfilter / Erik Severinghaus
A playful critique of how compliance can suffocate engineering flow — using a familiar cultural format to make the tension instantly shareable.
94 reactions · 11 comments · 6 reposts
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RemotiveLabs / Per Sigurdson
A clear diagnosis of the automotive industry’s waiting problem — and a visual systems view of what engineers are actually waiting for.
154 reactions · 10 comments · 10 reposts
RemotiveLabs / Per Sigurdson
A practical look at the hardware bottleneck slowing software teams down — grounded in the reality of testing before the vehicle is ready.
984 reactions · 54 comments · 64 reposts
RemotiveLabs / Per Sigurdson
A pointed contrast between everyone praising China speed and almost nobody wanting to change the processes, methods, or tools behind it.
1,751 reactions · 125 comments · 98 reposts
Mission Ready Software / Ann Marie Neufelder
A sharp recall story that makes software prediction failures tangible through a high-stakes automotive example.
43 reactions · 7 comments · 5 reposts
Mission Ready Software / Ann Marie Neufelder
A memorable Zoox failure case used to show how repeatable edge cases can expose the gap between prediction and real-world behavior.
64 reactions · 35 comments · 6 reposts
Mission Ready Software / Ann Marie Neufelder
A compact lesson in failure analysis: decades of software defects are not random when the underlying patterns are visible.
63 reactions · 12 comments · 3 reposts
Mission Ready Software / Ann Marie Neufelder
A direct framing of the recurring software edge cases that quietly kill projects — and the systems thinking needed to avoid them.
39 reactions · 5 comments · 4 reposts
Mission Ready Software / Ann Marie Neufelder
A visual post about the CARIAD disaster, turning a familiar automotive failure into four practical lessons.
31 reactions · 9 comments · 3 reposts
InsureVision makes the CB Insights Insurtech 50
InsureVision lands in the CB Insights Insurtech 50 — a clear signal that contextual driving risk is moving into the mainstream.
92 reactions · 10 comments · 4 reposts
Samsara is worth $22 billion today
Samsara’s rise to a $22B valuation, framed through the technical founder story behind the business.
402 reactions · 2 comments · 15 reposts
Progressive’s combined ratio in commercial auto: 88.2%
Progressive’s 88.2% commercial-auto combined ratio compared with a 107.1% industry average.
43 reactions · 4 comments · 4 reposts
9 of the top 10 US commercial auto carriers lost money in 2024
Nine of the top ten US commercial auto carriers lost money in 2024, spending $107 for every $100 collected.
20 reactions · 0 comments · 1 repost
Tesla doesn’t just build cars anymore — they also insure them
Tesla is moving beyond building cars and into insuring them, changing the competitive shape of auto risk.
482 reactions · 143 comments · 41 reposts
Everyone in commercial lines auto insurance is making an underwriting loss
A visual comparison of traditional and data-driven insurance — and the underwriting loss facing commercial lines.
32 reactions · 1 comment · 5 reposts
America rewards winners
A short lesson in how capital follows the winners when a market signal becomes impossible to ignore.
25 reactions · 9 comments · 2 reposts
Your fleet safety score is green
A fleet can look green on paper while still leaving insurers with a renewal problem.
43 reactions · 9 comments · 6 reposts
Your fleet dashcam system flagged 200 events yesterday
Two hundred flagged events in a day turns a dashcam system into a stream of actionable risk signals.
48 reactions · 24 comments · 3 reposts
Lemonade announced insurance for Tesla FSD
Lemonade’s Tesla FSD insurance announcement and the pricing implications of behavior data.
44 reactions · 6 comments · 4 reposts
MGAs are the speedboats of insurance
Why MGAs move like speedboats while legacy carriers take eighteen months to approve new data.
736 reactions · 46 comments · 28 reposts
Day 1 at Insurtech Insights
Day one at Insurtech Insights, with Progressive’s $18B commercial auto premium as the backdrop.
101 reactions · 19 comments · 4 reposts
Save this. Print it. Tape it to your wall.
Five questions an insurer will ask after a nuclear claim — a compact checklist built to be saved and shared.
24 reactions · 4 comments · 1 repost
An underwriter looks at a fleet. 71 drivers.
A fleet of 71 drivers, an underwriting decision, and the risk signals hidden behind a simple loss run.
122 reactions · 27 comments · 8 reposts
Cascade Drives / Andreas Aspell — Looking at what we actually built with TruePS
A LinkedIn post by Andreas Aspell about looking at what we actually built with trueps.
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Cascade Drives / Andreas Aspell — Passenger cars switched to electric power
A LinkedIn post by Andreas Aspell about passenger cars switched to electric power.
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Cascade Drives / Andreas Aspell — Daimler Truck is seeking a partner to acquire
A LinkedIn post by Andreas Aspell about daimler truck is seeking a partner to acquire.
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Cascade Drives / Andreas Aspell — Waabi has raised $200M to launch fully driverless
A LinkedIn post by Andreas Aspell about waabi has raised $200m to launch fully driverless.
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Cascade Drives / Andreas Aspell — Nothing beats seeing your customer publicly
A LinkedIn post by Andreas Aspell about nothing beats seeing your customer publicly.
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Cascade Drives / Andreas Aspell — We can’t fit the steering system where we
A LinkedIn post by Andreas Aspell about we can’t fit the steering system where we.
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Cascade Drives / Andreas Aspell — Torc Robotics, Flex, NVIDIA, self-driving
A LinkedIn post by Andreas Aspell about torc robotics, flex, nvidia, self-driving.
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Cascade Drives / Andreas Aspell — Waabi just announced a breakthrough
A LinkedIn post by Andreas Aspell about waabi just announced a breakthrough.
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Cascade Drives / Andreas Aspell — Hydraulic steering for autonomous trucking
A LinkedIn post by Andreas Aspell about hydraulic steering for autonomous trucking.
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Cascade Drives / Andreas Aspell — Would you trust a cabin-less truck? I wouldn’t
A LinkedIn post by Andreas Aspell about would you trust a cabin-less truck? i wouldn’t.
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Cascade Drives / Andreas Aspell — The top 3 heavy trucking steering stories
A LinkedIn post by Andreas Aspell about the top 3 heavy trucking steering stories.
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Lukas Timm / LinkedIn proof
Lukas Timm
Founder-led technical storytelling, engineering depth, and proof in public.
“Lukas, with both his experience in the automotive field and his strong focus on organic LinkedIn growth and value creation, has been a great sounding board and boost for supporting RemotiveLabs in finding more of the SDV community and strengthening our voice further.”
Carin Lagerstedt
CMO, RemotiveLabs
Commercial signal
A Bloomfilter CEO shared that a Tier 1 lead came in saying he saw the LinkedIn post — and it became a six-figure deal.
Market traction
Insurevision saw significant traction during our time together, with major leads coming through LinkedIn — including a seven-figure deal.
Engineering fluency
Understand the technical depth well enough to make the story credible.
Organic growth
Reach the right SDV community through a consistent, founder-led voice.
Value creation
Turn expertise into market momentum, not content for content’s sake.
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04 / Working together
01
Start with the horizon
We meet for a kickoff and map your short-, mid-, and long-term goals — fundraising, a trade fair, or stronger revenue with existing investors.
02
Make the map
In that first session, we turn those goals into a simple content and campaign map we can actually use.
03
Find the angle
Before we meet, I research your product, your style, and the market. Together we find distinctive angles that can make the work travel.
04
Turn one hour into a runway
The call is transcribed. I turn it into the first posts and campaign outlines for the coming weeks and months.
05
Approve, publish, improve
You review, approve, and give feedback. We schedule the first posts, watch what happens, and tune the next round together.
THE TOOLING
Publer keeps publishing approval-first.
Nothing goes live on your account without your approval. Once you approve it, Publer schedules and posts automatically.
THE FEEDBACK LOOP
Weekly insight, not guesswork.
I monitor engagement and attribution, then report on reach, notable engagers, commenters, traffic, leads, and deals.
THE RHYTHM
About one hour a week.
Week to week or month to month, the client-side effort stays light. Two posts or daily content can both work; consistency matters more than volume.
EARLY SIGNAL
10k+ impressions
The first two to three posts commonly break 10k impressions, with outliers from 40k to 100k+.
MONTHLY REACH
100k–1m+
A typical monthly reach range, depending on the niche, momentum, and how long we compound the work.
THE AIM
Industry-famous
Not vanity reach: a recognizable founder-led body of work that makes your niche remember you.
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In the last 12 months, we’ve helped generate +30M impressions and hundreds of qualified leads — laying the groundwork for tens of millions of dollars in seed and Series A funding.
Pre-seed
€1,200 / month
For early-stage startups without funding · plus equity
Seed stage
€5,000 / month
For funded teams ready to turn technical depth into market momentum
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